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Industries · Home services

Reputation management for HVAC, plumbing, roofing and home services

When the heating fails or the roof leaks, people call whoever looks most trustworthy right now. MGMT Core answers every Google review, keeps your listings and hours correct, and tracks whether AI names you for the jobs you want, with a named specialist doing the work.

The short answer

For a home services company, MGMT Core keeps you the obvious call. Every Google review is answered and negatives are followed up within one business day. Your phone number, hours and categories stay correct across maps and directories. We check daily whether AI assistants name you for questions like "emergency plumber near me" and work on the sources they trust. $400 per location a month, no contract.

Why it matters

Home services are won in the moment

Reviews

Proof you show up

Homeowners look for on-time arrival, fair prices and clean work. Fresh reviews with replies prove the business is active and accountable.

Map

The map pack takes the calls

Urgent jobs go to the top three map results. Correct categories, hours and a steady flow of reviews decide who gets there.

AI

AI picks a shortlist

People ask AI for "the most reliable HVAC company near me". AI names businesses it sees well reviewed on the sites it trusts.

The questions

What homeowners ask AI before they choose

We track ten questions like these for every location, across ChatGPT, Gemini, Google AI Overviews, Google AI Mode, Microsoft Copilot and Perplexity, every day.

Plumbing

"Emergency plumber near me open now"

"Who can fix a burst pipe tonight?"

HVAC

"Most reliable HVAC company near me"

"Best AC repair with fair prices in my area"

Roofing

"Best-reviewed roofer near me"

"Who does roof inspections after a storm?"

Electrical

"Licensed electrician near me"

"Who can install an EV charger at home?"

Pest control

"Pest control company near me"

"Best exterminator for termites nearby"

Remodeling

"Kitchen remodeling contractor near me"

"Which contractor near me has the best reviews?"

Example questions only. We agree your ten questions per location on your setup call.

What we do

What we do for each location

Set your voice

On your setup call we agree tone, sign-off and how replies handle pricing and scheduling complaints.

Answer every Google review

Every Google review is answered. Complaints about price, no-shows or damage go to your specialist within one business day.

Ask after every job

Review-request campaigns go to recent customers by email and link, so reviews keep pace with your job volume.

Fix every listing

Business name, phone, hours, emergency availability and categories corrected across the network, with duplicates suppressed.

Track AI answers

Ten homeowner questions per location, checked daily across six AI engines, with competitors named and sources trusted.

Work the sources

Your specialist works on trade directories, local lists and other sources AI cites, and reports every month.

Side by side

Doing it in-house vs MGMT Core

The jobMGMT CoreIn-house
Replying to Google reviewsWithin one business dayWhen the office catches up
Negative reviewsSpecialist follow-up within one business dayOwner handles at night
Hours and emergency availabilityCorrect everywhereOften wrong outside Google
Whether AI recommends youTracked daily across six enginesNot tracked
Map ranking by neighbourhoodGeo-grid heatmapChecking from your own phone
Cost$400 per location a month, or $4,000 a year. $199 setup. No contract.Staff hours every week, plus separate tools
Handled with care

Replies that protect the business

A reply to an angry homeowner is read by every future customer. Ours stay calm and professional.

  • No arguing about invoices in public
  • No customer addresses or job details in replies
  • Disputes taken offline to the owner or office manager
  • Requests follow Google's review policies, with no incentives or filtering
What it costs

One price per location

Every location gets the full service: AI visibility tracking and outreach, listings across a 102-publisher network, every Google review answered, a named specialist and a monthly report and call.

Companies with several branches or service areas usually include each location that has its own Google profile.

2 locations: $800 a month, or $8,000 a year, plus a one-time $199 setup. One location is welcome too. See pricing.

FAQs

Home services reputation questions

We are a service-area business without a storefront. Does this work?

Yes. Service-area businesses have Google profiles and listings too. We keep your service areas, phone and hours correct and track AI answers for the areas you serve.

How do you handle a complaint about price?

We acknowledge the concern, explain that pricing is discussed directly, and invite the customer to contact the office. Your specialist flags it to you within one business day.

Can you help us get more reviews after jobs?

Yes. Review-request campaigns go to recent customers by email and link. Everyone gets the same request, which keeps you within Google's rules.

Which directories matter for home services?

Google, Apple Maps, Bing, Facebook and Waze, plus the trade and home-services directories available in your country. Your specialist confirms the list on your setup call.

Can you remove negative reviews?

No. MGMT Core answers reviews and helps you earn more good ones. If a review breaks a platform's rules, removal is specialist work handled by MGMT Reputation, and we can introduce you.

How much does it cost?

$400 per location per month, or $4,000 per location per year, plus a one-time $199 setup per account. There is no contract.

Related

More industries we work with

How it works for every location: Visibility AI, Listings AI and Reviews AI. More answers in our full FAQs.

Does AI recommend your company?

We check whether AI names one of your locations for a real homeowner question, who it names instead and which sources it trusts.