Software watches. Specialists fix.Españolinfo@mgmtcore.aiSee a demo
Industries · Legal

Reputation management for law firms

People choose a lawyer at a stressful moment, and they check reviews, the map and AI answers before they call. MGMT Core answers every Google review carefully, keeps every office listing correct and tracks whether AI names your firm, with a named specialist behind it.

The short answer

For a law firm, MGMT Core handles the everyday reputation work. Every Google review gets a measured reply in your firm's voice, and negative reviews get a specialist follow-up within one business day. Office details stay correct across maps and directories. We track daily whether AI assistants name your firm for questions like "best personal injury lawyer near me" and work on the sources they trust. $400 per office a month, no contract.

Why it matters

A potential client's first impression is usually a search result

Reviews

Trust before the first call

Clients look for proof that a firm listens, explains clearly and gets results. Replies to reviews show how the firm treats people.

Map

Practice area plus city

Most legal searches combine a practice area and a place. Categories, consistent office details and reviews decide who appears in the map pack.

AI

AI shortlists firms

People ask AI to compare firms and explain options. AI leans on legal directories, reviews and local coverage when it names firms.

The questions

What clients ask AI before they choose

We track ten questions like these for every location, across ChatGPT, Gemini, Google AI Overviews, Google AI Mode, Microsoft Copilot and Perplexity, every day.

Personal injury

"Best personal injury lawyer near me"

"Which law firm handles car accident claims in my city?"

Family

"Divorce lawyer with good reviews"

"Who is a good child custody attorney near me?"

Criminal

"DUI lawyer near me"

"Best criminal defense attorney in my area"

Estate

"Estate planning attorney near me"

"Who can help me write a will locally?"

Employment

"Employment lawyer for wrongful termination"

"Which firm near me takes employment cases?"

Business

"Small business lawyer near me"

"Best firm for contracts and LLC setup nearby"

Example questions only. We agree your ten questions per location on your setup call.

What we do

What we do for each office

Agree what replies can say

On your setup call we agree tone, sign-off and the topics replies never touch, in line with your firm's policies.

Answer every Google review

Every Google review is answered. Negative reviews are flagged to your specialist and followed up within one business day.

Ask satisfied clients

Review-request campaigns go to clients you choose, by email and link, once a matter is closed.

Fix every office listing

Firm name, address, phone, hours and practice-area categories corrected across the network, with duplicates and old offices suppressed.

Track AI answers

Ten client questions per office, checked daily across six AI engines, with competitors named and sources trusted.

Work the sources

Your specialist works on legal directories, local lists and other sources AI cites, and reports every action monthly.

Side by side

Doing it in-house vs MGMT Core

The jobMGMT CoreIn-house
Replying to Google reviewsWithin one business dayOften weeks later, or never
Negative reviewsSpecialist follow-up within one business dayPartner time, or ignored
Office details everywhereConsistentOld addresses and numbers linger
Whether AI recommends youTracked daily across six enginesNot tracked
Monthly view of every officeReport and callRarely compiled
Cost$400 per location a month, or $4,000 a year. $199 setup. No contract.Staff hours every week, plus separate tools
Handled with care

Replies written with professional rules in mind

Public replies from a law firm need extra care. Ours follow the rules your firm sets.

  • Replies never confirm that someone is or was a client
  • No case details, outcomes or advice in public replies
  • Sensitive reviews come to you before anything further is posted
  • You can require approval on every reply if your firm prefers
What it costs

One price per location

Every location gets the full service: AI visibility tracking and outreach, listings across a 102-publisher network, every Google review answered, a named specialist and a monthly report and call.

Firms with several offices usually include each one, so every office shows the same standard in search and AI answers.

2 locations: $800 a month, or $8,000 a year, plus a one-time $199 setup. One location is welcome too. See pricing.

FAQs

Law firm reputation questions

Can we approve every reply before it is posted?

Yes. Many firms choose approval on every reply. Your specialist prepares the replies and they go live once approved.

How do you reply to a review from an opposing party?

Carefully and briefly. We never discuss the matter or confirm a relationship. Your specialist flags it to you before anything further is posted.

Which directories matter for law firms?

Google, Apple Maps, Bing and Facebook, plus the legal directories available in your country. Your specialist confirms the list on your setup call.

Is this legal advice or marketing compliance review?

No. We follow the rules your firm gives us, but your firm remains responsible for its own professional and advertising obligations.

Can you remove negative reviews?

No. MGMT Core answers reviews and helps you earn more good ones. If a review breaks a platform's rules, removal is specialist work handled by MGMT Reputation, and we can introduce you.

How much does it cost?

$400 per location per month, or $4,000 per location per year, plus a one-time $199 setup per account. There is no contract.

Related

More industries we work with

How it works for every location: Visibility AI, Listings AI and Reviews AI. More answers in our full FAQs.

Does AI recommend your firm?

We check whether AI names one of your locations for a real client question, who it names instead and which sources it trusts.