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The short answer: SEO is about where your pages rank in a list of links. AI visibility is about whether an assistant names your business in a single written answer. They share foundations, but the second one is decided by a smaller set of trusted sources and by how consistent your business looks across them.
What stays the same
- Clear, accurate pages that say what you do and where
- A well-kept Google Business Profile
- Reviews that are recent and answered
- Real mentions on websites other people trust
What changes
- One answer, not ten links. If the assistant names three businesses, a fourth gets nothing.
- Consistency is weighed. If your hours, address and name differ between sources, the answer may skip you or hedge.
- Third-party sources matter more. Directories, review sites and articles are often what the answer is built from, not just your own site.
- Measurement differs. There is no position-one report. You track whether you are named, where, and who is named instead.
Where to start
- Ask the assistants your customers’ questions and record the results. Our guide to checking whether ChatGPT recommends your business shows how.
- Fix your listings so every location is identical everywhere.
- Answer reviews quickly.
- Work on the sources the answers cite.
What not to expect
No one can guarantee that an assistant will name you, and results vary between runs. The honest goal is to be present, accurate and trusted on the sources the engines read, and to track the trend.
See where you stand
The free AI visibility check shows whether the main assistants name your business, who they name instead, and which sources they trusted.
